Sportsbet.io has entered its first foray into cricket sponsorship after announcing that former Australian international Brett Lee will be the cryptocurrency sports betting website’s new brand ambassador.
Brett’s duties as ambassador include contributing to various Sportsbet.io activations such as a series of dedicated cricket promotions giving the websites’ users a chance to ‘Bet with Brett’.The promotions will include special cricket quizzes, the Brett Lee ‘Awesome Foursome’, and a dedicated casino cashback. Additionally, Lee will provide in-depth cricket analysis to Sportsbet.io users.
Sportsbet.io brand ambassador Brett Lee stated: “Speed was always my greatest weapon throughout my career, which is why partnering with Sportsbet.io is such a perfect match. And like Sportsbet.io, playing fair was always important to me.
“These guys make sports betting fun, fast and fair, so I can’t wait to get involved with some exclusive promotions and provide some insight from my experiences at the very top of cricket.”
As Lee alluded to, the cricketer was historically famous for being one of the world’s fastest bowlers of his time, clocking speeds of more than 160km/hr. The Australian also garnered 383 Test caps for his national side alongside 140 ODI appearances.
Head of Sportsbook Marketing at Sportsbet.io, Justin Le Brocque added: “Brett Lee is nothing short of a legend of the game. There were few greater sights in cricket than watching the fear in the eyes of batsmen as Binga approached.
“So we are bowled over that he has joined team Sportsbet.io. As well as a terrifyingly quick bowler, Brett is a natural entertainer and a true gentleman; we couldn’t think of a better match for our sportsbook.
“Players around the world can look forward to some fantastic Brett Lee promos, and the chance to hear from one of the biggest characters in the game.”
The two year deal sees Sportsbet.io delve into the world of cricket sponsorship for the first time, expanding its sports portfolio outside of football. Currently the firm is partnered with Premier League side Watford FC and Copa Libertadores champions Flamengo whilst also being a headline sponsor of the CONIFA European Football Cup.