Liverpool FC via Getty ImagesThe CEO of Liverpool Football Club, Peter Moore, recently spoke at the World Football Summit in Madrid, revealing what goes on behind the scenes at a Champions League winning club.Moore joined Liverpool in February 2017, having previously worked in the video-gaming industry for high profile companies such as Sega, Microsoft, and EA Sports.From gamers to soccer supporters, Moore is aiming for transparency in a world where soccer’s super-clubs are becoming increasingly detached from their fanbase.“The one constant through all of that was interacting and engaging with the gamer who was giving us his or her money, and we had an obligation to be transparent, to inform, to have empathy for them and to let them know what was going on in our world,” Moore told the summit.“Those are the lessons I have taken to Liverpool—an incredibly unique football club, an incredibly unique people, who demand accountability from the chief executive for every decision I make, for every move off the field and on the field.”The club has caused a stir recently with its bid to trademark the word “Liverpool” in the context of football products and services.It wasn’t the wisest of moves, especially as there are multiple football teams in the area which use the word Liverpool in their name, and many honest independent retailers who could be affected.Getty ImagesEven if they weren’t affected by the current ownership, there would always be the possibility that future owners would not be as understanding to these clubs and small businesses, and enforce these measures more forcefully.The trademark application was ultimately unsuccessful, but even though dialogue with those affected might have come prior to the application, it was noticeable that Moore went out of his way to meet with people who had concerns over the move, even if those discussing the issue with him didn’t always agree by the end of it.“[The word Liverpool] belongs to the city of Liverpool and its people,” a spokesperson for Liverpool supporters’ union Spirit Of Shankly said in a statement.”We should all be allowed to use it freely, however we see fit, without fear of legal letters dropping through our doors.”Moore understands that engaging with fans on these issues is part of his job. It’s a mammoth task at such a big club, but the CEO, who was born in the Garston area of Liverpool before moving to the United States, manages to find the right platforms to facilitate interaction with fans and other interested parties.“I am the guy who explains sometimes difficult decisions we make as a football club that I believe are for the longer term benefit, but in the short term fans disagree,” he added during the summit.“I have no issues being upfront and taking the slings and arrows accordingly, but that’s just the nature of what this job is. If you’re the chief executive of Liverpool you need to expect that.“You owe it to these wonderful people, hundreds of millions of fans around the world. The weight of expectation is on your shoulders, and you better explain yourself!”Liverpool FC via Getty ImagesLiverpool’s progress in recent seasons has been built on a model which many clubs will now aspire to. From Moore’s role as CEO, to the recruitment team headed up by sporting director Michael Edwards. From head coach Jürgen Klopp to the fans on the Kop and the players who play in front of them.“Each day that I operate the club at the business level, there is always a little bit of a challenge when I have to put the fan in me to one side and think about the long-term future of the football club,” added Moore.“Protecting that football club, protecting our business, making sure that Jürgen Klopp and Michael Edwards have all the resources they need. “There are 800-plus people who don’t kick a football for Liverpool, but those people do yeoman’s work and they make sure Anfield is a magnificent place to visit.”During its long history, Anfield has become used to important nights on soccer’s biggest stage, but last season brought one of the most memorable as the club came from 3-0 behind in a Champions League semi-final second-leg against the mighty Barcelona.The stadium and the people in it played their part, even the opposition manager, Ernesto Valverde, admitted as much afterwards, and it was the culmination of the things Moore, the Liverpool staff, and those unheralded people working behind the scenes had been working for for years.These people came together as the team paraded the Champions League through the streets Liverpool which were packed with almost a million fans 750,000 fans.“I am looking down and it was one of those moments of my life that I pinched myself,” says Moore.“I am on the bus with the European Cup right there. Why am I here? I don’t know. I’m just a lad from Garston, but I am looking at these people’s faces and there are grown men who are sobbing because we had shown them the European Cup.“Those four hours were the most unbelievable four hours of my life that cemented in my mind why I do this job.”PA Images via Getty ImagesBut as the CEO says himself, this is a long term plan, and they will hope that this is just the start. Some excellent data driven recruitment in recent years, has given Liverpool a platform from which to challenge Manchester City–a side which might appear unstoppable were it not for Klopp and his players pushing them all the way in the league last season and, they hope, this.”What the Fenway Sports Group have done at Liverpool over the past nine years is nothing short of miraculous,” Moore says of the club’s owners.“They have gone through ups and downs but have stayed the course and never taken a penny out of the club.”“You drive revenues so you can afford to buy a goalkeeper or a centre-half that will win you games. “When you win games, sponsors want to be part of your story, so they write you a cheque. You take that money and buy better players. They win you more games.”Finally, Moore reserved special praise for the club’s head coach who has taken them to three European finals since his arrival on Merseyside.“Jürgen is one of the more holistic human beings you will ever meet,” he said.“He is able to keep the ship going straight and motivate, not just the players, but his staff, the coaching staff, the sports science staff. He keeps everyone on an even keel. His personality is infectious. His charisma is without question.“Even when you have lost he makes you think there is a brighter sunshine ahead.”



Source link